Do you sometimes feel that you spend endless hours and loads of money marketing your services, but just never seem to get any clients from all your efforts? Are you frustrated because it feels you’re battling this uphill struggle which really takes you nowhere?
If you do, it might be that you are running your business “blindly”, because you don’t really know and understand who your ideal clients are and what they really want. As such your marketing doesn’t really “speak” to people and they just don’t understand how you can help them. So, they’re not interested in working with you.
Does this makes sense?
The thing is: To bring in more money into your business, you want to position yourself to become your ideal client’s problem solver so that they jump at the opportunity to work with you. However to do that, you really need to know your clients and should really understand what they struggle with. It will then make it much easier to market your services, because now you can tell them exactly what they want to hear. You can address their problems and also tell them exactly how you can help them.
The moment you start speaking their language and they feel you understand their pains and struggles, they will be much more willing to work with you.
Let’s look at it this way. If you are struggling with back pain and you read the following headline: “Get rid of your back pain FOREVER in just 6 easy steps”, won’t you be curious and want to know more? Of course you would, because this headline is speaking directly to the problem you experience – a problem you want to get rid of.
So, why not find out exactly what your ideal clients are struggling with and what their biggest frustrations are in relation to what you do. Then you are in a much better position to talk directly about how you can solve that problem for them.
Remember, in many cases, people do not have a full understanding of how Virtual Assistants can help them… so by just asking “How Can I Help You?” is a waste of time. The response you’ll probably receive in many cases is “Let me think about it …. I’ll get back to you.” However, if you can TELL your potential client how you can help – because you’ve done your research and you KNOW exactly what they need – then you will experience much more success in attracting clients.
