The Show-Window of your Business
A Virtual Assistant portfolio is a dynamic and effective tool to show clients what you are capable of doing. If you want to be seen as a professional person, delivering professional services, it is imperative to have a portfolio available.
It can be in many formats – from a presentation folder for personal, face-to-face meetings, to a CD-ROM that you can mail to prospective clients, to an online portfolio that people can look at on your website.
Because you are using your portfolio to sell your services, it should be well prepared and of outstanding quality – meaning it should look professional and have no errors.
Pitfall: Don’t fall into the trap to just quickly put something together only to get it done. Remember, first impressions count and you are marketing your bread and butter here.
Your Virtual Assistant portfolio should contain info of what you have done in your specialisation field so far, the terms of your business, your goals and what people can expect when they do business with you.
Some ideas include:
An introduction letter. Include a bit of background about yourself, your business and the services you offer. Remember to keep it short and to the point.
A mission statement. It is optional, but a valuable insert because business owners want to know what you stand for and what your values are.
Include Articles and Press Releases about your business or if your business is still new, articles about the Virtual Assistant Industry. This is to confirm that you are in a growing industry with numerous advantages and cost savings to the clients.
A well prepared list of references might clinch the deal for you. Think about it. You would prefer to hire a person with good credentials than someone with none. Ask previous clients to write a thank you note or reference letter and include it in your portfolio!
Include a Price Sheet with all the necessary information and tariffs your clients might need.
For face-to-face marketing
Choose a nice folder. Use the colour scheme of your website or logo and customize your folder.
Attach your business card. Always take a few extra cards with, when visiting clients.
Brochures like z-folders are excellent selling tools – use it in your portfolio to show off. You can also use it for advertising, educational and support purposes to get the Virtual Assistant message out.
Do some research about the company you visiting. Examples addressing their specific situation show your professionalism. Instead of using your standard introductory letter, address it to the company owner and do the same with your price sheet. You will knock them off their feet!!
Remember, you are a highly skilled professional, but you still only have one chance to make that all important first impression. Ensure that the quality of your Virtual Assistant portfolio meets the quality of services you offer to clinch the deals you deserve.
- Keep your portfolio brief and to the point. Only include important pieces of information that potential customers need to have.
- Update your portfolio periodically.
- Proofread and edit your Virtual Assistat portfolio before offering it to potential customers. Spelling errors, grammatical errors and formatting problems will tarnish your image.
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