The executive summary is the doorway to the rest of the plan. It invites the reader in and when it grabs their attention, they want to read further.
The executive summary contains the highlights of your business plan and contains enough information for your reader to get familiarized with what is discussed in the full report before reading it.
Want to Secure Funding:
If you write a formal business plan to secure funding, the executive summary is
the most important section of your plan. It provides a short overview of each element in
your business and tells your reader …
- where your company is at this moment,
- where you want to take it and
- why you think your business will be successful.
It is usually the first thing people read and therefore you need to grab their interest
and make them want to keep reading.
Don’t Want to Secure Funding:
If you don’t want to secure funding for your business, and only write a
business plan for your own personal use, it is still important to have a short summary.
This time, the summary is not there to impress your readers, but to be a useful tool
for yourself. It will not only give your plan a professional look and feel but also …
- serve as a quick reminder of all the crucial aspects of your business, and
- help you see the bigger picture.
To have a birds-eye view of your business in a few well structured paragraphs can instantly motivate you at times when you need some encouragement.
Tip: The summary should not be longer that 1 or 2 pages. Although it is the first section of your business plan, it is generally written last.
The word summary tells you that you should not describe each aspect in detail. The detail is contained within the body of the plan. Only give a short, sharp, factual overview of each element.
Elements of a Virtual Assistant Business Plan
It is beneficial to include all these elements in your business plan.