Create A Database and e-Mail Lists for your Virtual Assistant Business

It’s a Powerful Marketing Technique

When used properly, a customer database and mailing lists can become the foundation of your business and ensure numerous business leads.

It is however a pity that many virtual assistants see it as a lot of extra work instead of a valuable tool to keep in touch with past and future clients.

What is a Mailing List

It is a structured and well defined database of previous, existing and prospective clients.

Information such as names, contact detials, specifically e-mail addresses are vital when compiling your list. You can also add postal and physical addresses, birthday dates, anniversary dates and more personal information as you get to know your clients.

What is its Purpose

The purpose of an e-mail list is to consistently keep in touch with the people on the list.

From our experience, we found most clients appreciate…

• Valuable information that can benefit their business
• Updates on your business
• New services you offer
• Holiday Greetings
• Birthday wishes (if you have a system that can handle this automatically)

Don’t overdo it but try to send the people on your list something valuable once every 2 weeks….but as a minimum at least once every second month. 

Pitfal: One of the most common mistakes is to assume your customers will remember you.

If you’re not …

• constantly marketing yourself to your clients,
• reminding them of your services and
• ASKING for referrals and business,

you will not be on the tip of their tongues when they need assistance.

The bottom line is this: With a little bit of effort and some creativity, email lists can do wonders for any Virtual Assistant Business.

For more information read

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