It is a Powerful Marketing Technique
When used properly, customer mailing lists can become the foundation of your business and can ensure numerous business leads.
It is however a pity that many virtual assistants see it as a lot of extra work instead of a valuable tool to keep in touch with past and future clients.
What is a Mailing List
It is a structured and well defined database of previous, existing and prospective clients.
Information such as names, contact numbers, e-mail addresses, postal and physical addresses are vital when compiling your list. You can also add birthday dates, anniversary dates and more personal information as you get to know your clients.
What is its Purpose
To constantly keep in touch with the people on the list.
From our experience, we found most clients appreciate…
- Handwritten notes
- Updates on your business
- New services you offer
- Holiday Greetings
- Birthday wishes
Don’t overdo it but try to send them something valuable at least once every second month.
Oh by the way … don’t forget to follow up your mailings with a telephone call – just to make sure they’ve received it. By phoning them, you will be in contact with your list at least once every second month.
AND don’t forget to ask for business or referrals while you are on the line with them. A satisfied customer will refer people to you once you ask for it and will definitely make use of your services again – but you have to ask.
Pitfal: One of the most common mistakes is to assume your customers will remember you.
If you’re not …
- constantly marketing yourself to your clients,
- reminding them of your services and
- ASKING for referrals and business,
you will not be on the tip of their tongues when they need assistance.
The bottom line is this: With a little bit of effort and some creativity, client lists can do wonders for any Virtual Assistant Business.
For more information read