Stopping Advertising to Save Money is like Stopping the Clock to Save Time
Virtual Assistant advertising is paid communication that attempts to persuade potential customers to make use of your services. It can be the key to business growth but only when it is done properly and regularly.
Remember, clients nearly always want to know: “What’s in it for me?”
If you only advertise the features of your services – such as naming the tasks you can do – you might get a few clients. But, if you can advertise what benefits your services can bring to clients, your response rate will be much higher.
Tip: It is extremely important to sketch the benefits when you advertise and market your services.
Because Virtual Assistant advertising is one of the more expensive legs of your business, don’t just jump in. Plan your advertising and marketing efforts well in advance.
You need not go overboard to advertise your business effectively – just let the creative juices flow and you will realise there are numerous places where you can advertise it successfully.
Instead of only advertising in the local news papers, also make use of …
- Local church publications
- School newsletters
- Bulletin Boards
to only name a few examples.
Another excellent way of advertising is to create Z-folders with all the necessary information about your business.
Leave them in the doctor’s consulting rooms, hospital waiting rooms, hairdressers and dentists. People are always looking for informative reading whilst waiting.
A message like “Free, please take one” on the stand, will encourage them to do just that. As with your business card and portfolio, ensure that the quality of the z-folder is outstanding.
Remember, it don’t need to be expensive to be professional.
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